Rationale: Over a year after the outbreak of SARS-CoV-2, and the ensuing COVID-19 pandemic with its lockdowns and social distancing requirements, being together with others again seems possible. Against this backdrop, important questions arise about how to safely manage gatherings of large numbers of unrelated people – like festivals, concerts and sporting matches – and how individuals contemplating involvement in such events feel about the risks presented. Methods: To begin answering these questions, the current research surveyed would-be attendees at one of Europe's largest outdoor music festivals (n = 18353). Drawing on social psychological theories of crowd behavior and risk perception, we explored the identity processes that contributed to individual feelings of safety within the planned event. Results: The results show that shared identity with other festival goers and the perception of collectivistic (versus individualistic) values as defining of that festival, contributed to more trust in relevant others, stronger expectations that others would behave with safety rather than risk, and through these increased comfort with, and acceptance of the risks presented by, the planned festival. Conclusion: These results highlight identity forces that might be leveraged for crowd management in the context of disease risk.