Social nudging: The effect of social feedback interventions on vaccine uptake

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Standard

Social nudging: The effect of social feedback interventions on vaccine uptake. / Korn, Lars; Betsch, Cornelia; Böhm, Robert; Nicolas W., Meier.

I: Health Psychology, Bind 37, Nr. 11, 2018, s. 1045-1054.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt

Harvard

Korn, L, Betsch, C, Böhm, R & Nicolas W., M 2018, 'Social nudging: The effect of social feedback interventions on vaccine uptake', Health Psychology, bind 37, nr. 11, s. 1045-1054. https://doi.org/10.1037/hea0000668

APA

Korn, L., Betsch, C., Böhm, R., & Nicolas W., M. (2018). Social nudging: The effect of social feedback interventions on vaccine uptake. Health Psychology, 37(11), 1045-1054. https://doi.org/10.1037/hea0000668

Vancouver

Korn L, Betsch C, Böhm R, Nicolas W. M. Social nudging: The effect of social feedback interventions on vaccine uptake. Health Psychology. 2018;37(11):1045-1054. https://doi.org/10.1037/hea0000668

Author

Korn, Lars ; Betsch, Cornelia ; Böhm, Robert ; Nicolas W., Meier. / Social nudging: The effect of social feedback interventions on vaccine uptake. I: Health Psychology. 2018 ; Bind 37, Nr. 11. s. 1045-1054.

Bibtex

@article{217cfbd88eec47b697f65edb1dc8d9ba,
title = "Social nudging: The effect of social feedback interventions on vaccine uptake",
abstract = "Objective: Most vaccines provide indirect community protection by preventing the transmission of the disease. Paradoxically, this effect can also motivate omission of vaccination because increasing vaccination rates reduce the risk of infection and, therefore, the individual benefit of vaccination. Consequently, vaccination becomes a social dilemma where individuals{\textquoteright} interests conflict with group interests. The current study investigated two social nudge interventions aiming to increasing individuals{\textquoteright} motivation to act in the group{\textquoteright}s interest. Rewarding the attainment of the goal (disease elimination) is hypothesized to increase goal-directed behavior (vaccination). Further, it is assumed that comparisons with another group increase cooperative vaccination within one{\textquoteright}s own group. Method: In a laboratory experiment, the interactive vaccination (I-Vax) game was used to model the direct and indirect effects of vaccinations. The game was played by 288 participants over 20 rounds. The experimental setup varied the feedback information after each round to implement a 2 (rewarding goal-attainment: present vs. absent) × 2 (intergroup comparison: present vs. absent) between-subjects design. Results: Analyses revealed the expected positive effect of rewarding goal-attainment, which was particularly strong at the beginning and weakened over the course of repeated decisions. The effect of intergroup comparisons was also positive but did not reach conventional criteria of statistical significance. Conclusions: The current experiment shows that communicating and rewarding “small wins” may increase individuals{\textquoteright} willingness to act in the group{\textquoteright}s interest. Intergroup processes deserve further attention and investigation as potential strategies for improving vaccine communication and advocacy.",
author = "Lars Korn and Cornelia Betsch and Robert B{\"o}hm and {Nicolas W.}, Meier",
year = "2018",
doi = "10.1037/hea0000668",
language = "English",
volume = "37",
pages = "1045--1054",
journal = "Health Psychology",
issn = "0278-6133",
publisher = "American Psychological Association",
number = "11",

}

RIS

TY - JOUR

T1 - Social nudging: The effect of social feedback interventions on vaccine uptake

AU - Korn, Lars

AU - Betsch, Cornelia

AU - Böhm, Robert

AU - Nicolas W., Meier

PY - 2018

Y1 - 2018

N2 - Objective: Most vaccines provide indirect community protection by preventing the transmission of the disease. Paradoxically, this effect can also motivate omission of vaccination because increasing vaccination rates reduce the risk of infection and, therefore, the individual benefit of vaccination. Consequently, vaccination becomes a social dilemma where individuals’ interests conflict with group interests. The current study investigated two social nudge interventions aiming to increasing individuals’ motivation to act in the group’s interest. Rewarding the attainment of the goal (disease elimination) is hypothesized to increase goal-directed behavior (vaccination). Further, it is assumed that comparisons with another group increase cooperative vaccination within one’s own group. Method: In a laboratory experiment, the interactive vaccination (I-Vax) game was used to model the direct and indirect effects of vaccinations. The game was played by 288 participants over 20 rounds. The experimental setup varied the feedback information after each round to implement a 2 (rewarding goal-attainment: present vs. absent) × 2 (intergroup comparison: present vs. absent) between-subjects design. Results: Analyses revealed the expected positive effect of rewarding goal-attainment, which was particularly strong at the beginning and weakened over the course of repeated decisions. The effect of intergroup comparisons was also positive but did not reach conventional criteria of statistical significance. Conclusions: The current experiment shows that communicating and rewarding “small wins” may increase individuals’ willingness to act in the group’s interest. Intergroup processes deserve further attention and investigation as potential strategies for improving vaccine communication and advocacy.

AB - Objective: Most vaccines provide indirect community protection by preventing the transmission of the disease. Paradoxically, this effect can also motivate omission of vaccination because increasing vaccination rates reduce the risk of infection and, therefore, the individual benefit of vaccination. Consequently, vaccination becomes a social dilemma where individuals’ interests conflict with group interests. The current study investigated two social nudge interventions aiming to increasing individuals’ motivation to act in the group’s interest. Rewarding the attainment of the goal (disease elimination) is hypothesized to increase goal-directed behavior (vaccination). Further, it is assumed that comparisons with another group increase cooperative vaccination within one’s own group. Method: In a laboratory experiment, the interactive vaccination (I-Vax) game was used to model the direct and indirect effects of vaccinations. The game was played by 288 participants over 20 rounds. The experimental setup varied the feedback information after each round to implement a 2 (rewarding goal-attainment: present vs. absent) × 2 (intergroup comparison: present vs. absent) between-subjects design. Results: Analyses revealed the expected positive effect of rewarding goal-attainment, which was particularly strong at the beginning and weakened over the course of repeated decisions. The effect of intergroup comparisons was also positive but did not reach conventional criteria of statistical significance. Conclusions: The current experiment shows that communicating and rewarding “small wins” may increase individuals’ willingness to act in the group’s interest. Intergroup processes deserve further attention and investigation as potential strategies for improving vaccine communication and advocacy.

U2 - 10.1037/hea0000668

DO - 10.1037/hea0000668

M3 - Journal article

VL - 37

SP - 1045

EP - 1054

JO - Health Psychology

JF - Health Psychology

SN - 0278-6133

IS - 11

ER -

ID: 241309286